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REVERENT NOSTALGIA FOR THE CULTURE

#MusicSermon is a storytelling series and content platform celebrating legacy soul, R&B and hip hop, created and curated by Naima Cochrane. The “ministry” grew from Naima’s viral weekly Twitter threads highlighting under-acknowledged and under-appreciated artists, moments and sub-genres primarily from the ’90s and earlier. Followers bonded over shared nostalgia and appreciation for lesser told stories that connect the dots between current music and culture and the foundations of the past.


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ON THE BLOG

  • Want advice about getting into the industry? Read this first.

    I often get DMs from people asking some variation of “How do I get into the music industry?” While I try to offer some level of direction and insight where I’m able, I’ll be honest that a lot of these requests are lazy and inappropriate. I recognize that sometimes that’s simply because people don’t know… Read more

  • The Black Godfather is a Lesson About Relationships

    The Black Godfather is a Lesson About Relationships

    Netflix’s Clarance Avant documentary is a captivating look at the life and impact of the music industry architect, but it’s also a testimony to the power of connection. the core of his power and influence lay in his relationships. Read more

  • HOW YO! MTV RAPS HELPED TAKE HIP-HOP MAINSTREAM

    HOW YO! MTV RAPS HELPED TAKE HIP-HOP MAINSTREAM

    Yo! was the first national program showcasing hip-hop music and artists. For many, it was their introduction to hip-hop, as well as their sole source of hip-hop education. The show helped push the genre into the mainstream and spread globally. It was fertile ground for content that had never before been seen or done. Read more

  • Soft & Warm…

    Soft & Warm…

    10PM — 2AM USED TO BE LIT How many of y’all have memories of cakin’ on the phone with your little boyfriend/girlfriend while you listened to the Quiet Storm? How many of us fell asleep to slow jams for the majority of our formative years? Through every change in urban music and urban radio — new formats, satellite, streaming, conglomeration — TheContinue… Read more


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