REVERENT NOSTALGIA FOR THE CULTURE
#MusicSermon is a storytelling series and content platform celebrating legacy soul, R&B and hip-hop, created and curated by Naima Cochrane. The “ministry” grew from Naima’s viral weekly Twitter threads highlighting under-acknowledged and under-appreciated artists, moments and sub-genres primarily from the ’90s and earlier. Then, #MusicSermon’s annual #BlackMusicMonthChallenges exploded across the internet, spreading amongst music lovers of all generations. #MusicSermon followers and fans have cultivated an active and engaged community based in shared nostalgia and appreciation for lesser-told stories that connect the dots between current music and culture and the foundations of the past.
Who Is Naima & How Did #MusicSermon Start?
A couple of years ago my boy Panama Jackson invited me to The Grio’s “Dear Culture” Podcast to talk about my career, #MusicSermon’s origin, and the #BlackMusicMonthChallenge.
You need something in this list
I think that’s the sound of five Temptations harmonizing in the distance, which means the holiday season is officially here. I put together some Merry Must-Haves – holiday playlists, holiday games, holiday cards, holiday promos and more. There’s gonna be something there for you – hopefully a few things.
Nostalgia, but merch.
The Sermon Shop is #MusicSermon’s merch home, helping you rep the music and culture you love.