#MusicSermon

REVERENT NOSTALGIA FOR THE CULTURE

#MusicSermon is a storytelling series and content platform celebrating legacy soul, R&B and hip hop, created and curated by Naima Cochrane. The “ministry” grew from Naima’s viral weekly Twitter threads highlighting under-acknowledged and under-appreciated artists, moments and sub-genres primarily from the ’90s and earlier. Followers bonded over shared nostalgia and appreciation for lesser told stories that connect the dots between current music and culture and the foundations of the past.

Don’t miss out on the Sermon’s Limited Edition Summer merch!

Everything in the collection is 15% off, but it’s gone after Labor Day. Yes even the Stevie joint (and the sweatshirt version that JUST dropped)

SHOP NOW!

You asked to keep the #BlackMusicMonthChallenge going, so we are! ….. Kinda. Join us for #BlackMusicSummer!

Church Bulletin

Latest Posts

The Real Purpose of Black Music Month
We Usually Celebrate Our Groundbreaking and Game-changing Black Artists in June. On the 40th Anniversary, I Turned Towards the People Who Created the Culture and Shaped the Business I love #BlackMusicMonth for obvious reasons, as a music and culture lover, as a former Black Music executive and as music journalist. However, I’ve learned over the yearsContinue reading “The Real Purpose of Black Music Month”
#MusicSermon’s Cookout Essentials
***PLAYLISTS AT THE END! It’s that time: After what feels like years of back and forth, we’re cautiously, but optimistically and longingly looking towards Summer! 🍗🍔🥃 We have officially reached the season of fellowship and breaking bread, again. Turning water into wine and feeding your entire neighborhood with loaves and (fried) fishes. Wayyyy back in theContinue reading “#MusicSermon’s Cookout Essentials”
Birthday in the Key of STEVIE
Revisiting #MusicSermon’s tribute to one of our greatest living artists: few illustrations of Stevie’s wonder. Today is the birthday of one of our greatest national treasures, Mr. Stevland Morris. This isn’t a full Stevie sermon — I’ve been promising a revival-style look at hist music as some point — but a quick highlight of some of my favorite things aboutContinue reading “Birthday in the Key of STEVIE”
Ghetto Fabulous: Andre Harrell Created a Culture of Black Excellence
The night Andre Harrell died, I DM’d my editor at Billboard and told him that whatever they were going to do for Dre, I was raising my hand. I knew a slew of outlets’ headers would read “… who discovered Sean Combs,” and Dre’s impact was so much bigger than that; larger and farther reachingContinue reading “Ghetto Fabulous: Andre Harrell Created a Culture of Black Excellence”
The Comfort & the Fight
#MusicSermon’s first two group-curated congregational playlists were created for this time. In early 2018, a half-joking Twitter convo that the administration was going to lead us into uncertain doom led to the creation of two playlists — really one playlist in two parts.